Not seen any of the models in the flesh, in their unpainted form, only seen one - a Marine Chaplain that was painted &
from what I could see it looked ok.
As for being brittle, I heard that they were meant to be more durable, even to the point where one of their large models was dropped on
the floor several times & nothing happened.
Did you have any air bubbles in any of the models? Apparently GW had major problems with some of their initial releases.
Still waiting to get hold of my first FC stuff, so going to reserve judgement until I do.
As for the price, it's a bit of a double-whammy, the release was at the same time as GW's annual price rise so it looked like the increase
was higher than normal.
At the end of the day, we're all going to be buying it all anyway, maybe not from GW direct, & there's only so many alternatives you can
get fom other retailers, Mantic etc.